A 24-year-old influencer tragically died on a 10-hour mukbang livestream from overeating.
Pan Xiaoting, from China, became popular by broadcasting her food challenges where she would eat for hours.
Local media reports that the content creator died on July 14 while live-streaming in front of followers.
Experts have now issued a grim warning to anyone considering participating in the mukbang trend, which shows no sign of slowing down.
Mukbang comes from the Korean word meokbang, which combines the Korean words for ‘eating’ (meongneun) and ‘broadcast’ (bangsong), per Qustudio.
The trend originated in South Korea in the late 2000s-10s and is characterized by people eating large quantities of food (think banquet-size portions) while streaming.
The mukbanger may film themselves preparing the food or ordering large amounts of takeout before they eat in front of an audience.
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