John Reid, managing director at clothing retailer Garment Quarter, explained that washing denim is not recommended as it can alter the appearance of jeans. The excessive water exposure in a washing machine can cause the denim to fade over time. He also mentioned that cotton-based denim jeans with minimal stretch will become more comfortable as they are worn. Avoiding washing jeans can help prolong their lifespan by preventing the fibers from wearing down, which could result in holes or rips. In case of spills, spot-cleaning is preferred, and if necessary, washing in the shower is an option. Levi’s has provided a guide on their website for the correct way to clean jeans.
The denim manufacturer emphasizes that denim is a durable fabric due to its origins as ‘workwear’. Unlike other fabrics, denim can withstand getting wet without being damaged, making dry cleaning largely unnecessary.
When washing your jeans in a machine, Levi’s advises turning them inside out to protect the color from fading due to direct contact with detergent. It is also recommended to close the zipper to help maintain the shape of the jeans.
Setting the water temperature to cold is recommended as it prevents shrinking and color fading. Opting for a gentle or delicate wash cycle ensures that the jeans are not subjected to unnecessary stress. For darker colors like dark blue or black washes, it is advised to use a gentle detergent.
Levi’s also suggests prolonging the time between washes to preserve the ‘distinct lines and creases’ on your jeans.
